I help you implement the GTM Operating System to MOVE your business further, faster.
About Me
Cross-Border GTM Experts for the Global Mid-Market Technology Sector
Leading over 130 GTMs and counting in 69 countries for the last 30 years, Shelli Ryan is a trusted & certified GTM Expert supplying on-demand talent for the Global Mid-Market B2B Tech Sector and foreign ITO/BPO companies wanted to sell services in the Americas.
As CEO of Ad Hoc, Shelli leads this 29-year-old global on-demand talent and growth advisory firm that helps technology companies achieve sustainable market leadership—at a speed that defies convention. Ad Hoc specializes in accelerating go-to-market momentum by quickly diagnosing what's working, what's not, and what needs to change.
Our process starts with a rigorous assessment of your current strategy. We pinpoint gaps, reframe your positioning, and help you articulate a story that resonates with the market. Then, we augment your internal capabilities by embedding seasoned experts—on-demand and on your terms—who bring the muscle to execute.
Whether you're operating in fintech, healthtech, SaaS, AI, or beyond, Ad Hoc becomes an extension of your team. We don't just consult; we roll up our sleeves, integrate deeply, and drive the outcomes that matter: increased velocity, market differentiation, and measurable growth.
With nearly three decades of experience and a proven model, Ad Hoc is built for companies that need to move fast, think smart, and scale confidently.
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Shelli Ryan
15 Reasons Why Your GTM Is Broken
Business is relying on heroic sales players and not plays
Sales, Marketing, and Customer Success are out of sync
You can't predict and forecast revenue for the next two quarters
Heavy discounting and feature wars are eroding your value prop
Your customers love you, but can't quantify their ROI at renewal time
You can't prioritize or say no to new initiatives
Your team is not aligned on an executive strategy
Your churn is killing your business
Your competitors are winning more market share
You are THE last to enter a deal cycle
Your team is reactive, not proactive
You want to go up-market but the customer base is SMB
Your analyst relations are weak, at best, to drive material influence
Your point of view is not differentiated with your product
You are struggling to go from a product to platform company
The GTM Operating System Can Help You Fix It.
Our GTM Operating System (O.S.) is a proprietary eight-pillar framework designed to build and guide Go-to-Market strategy for B2B teams. Think of it as a blueprint and a map that connects strategy to execution and helps teams achieve alignment across functional silos.
The Solution
Our GTM Operating System framework helps you address these challenges with practical solutions that get results.
Define your ICP & prioritize segments
Stop chasing the wrong customers.
Build a roadmap around your highest-value products
Focus on what drives real revenue.
Develop a differentiated point of view
Stand out instead of competing on price.
Implement a GTM motions playbook
Repeatable plays that actually work.
Accelerate ROI & time-to-value
Turn customers into advocates, fast.
Focus on data-driven customer and product insights
Fuel NRR growth.
Create an executive GTM dashboard
Full visibility, no surprises.
Align teams with clarity & trust
Move faster, execute better.
What GTM Leaders are Saying
Let's Work Together
I can help you implement the GTM Operating System in your business to achieve faster growth, better alignment, and improved go-to-market performance.
- Implement the GTM Operating System in your organization
- Align your sales, marketing, and customer success teams
- Create a data-driven GTM strategy that drives growth
- Develop a clear roadmap for your GTM transformation
