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Ad Hoc's Influence on Media Triggered 56% Increase in Stock Price, Resulted in Highest Trading Stock-of-the-Day for Telecom Player
Ad Hoc was hired for national business media relations outreach to get the word out for Terayon Communications, a publicly-held company located in Silicon Valley. Terayon developed and sold equipment to broadband providers for delivering broadband voice, video and data.
One campaign involved creating awareness of a new major cable advance which increased upstream bandwidth by 200% for streaming video, Voip and the fact that Terayon's standard was selected as the de facto standard of the cable industry.
The only challenge was -- this fantastic news was competing in the same news cycle as the pending HP Compack merger. To make matters worse, the team started the media outreach the Thursday just before the Labor Day weekend. If we would have waited, we would have surely lost our pole position as the industry darling.
Starting on Sept 3, we approached the Wall Street Journal, CNBC Power Lunch, Reuters, Dow Jones, the Associated Press, The New York Times, The San Jose Mercury News, Fortune, Forbes, CBS MarketWatch, CNN, and USA Today.
By Sept 6, Ad Hoc had planned or placed stories in the Wall Street Journal, the San Jose Mercury News, booked the CEO on CNBC Power Lunch, but was bumped at the last minute because H-P's female CEO suddenly became available, the New York Times, Fortune, Forbes CBS Marketwatch, and CNNfn.
As a result of Ad Hoc's influencing the media, Terayon's stock was the highest trading stock of the day with a 56% increase despite competing with the HP/Compaq merger news.
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