Chief Brand Strategist
For over three decades, Mack has developed successful marketing strategies, transformed companies and most importantly, helped his clients win. Mack doesn’t just look to enhance a company’s current state, but looks at what a product or service should be to lead the pack. His knowledge comes from real-life, in-the-trenches business. He uncovers new opportunities, positions his clients for sustainable growth and develops a demand driven model for success. Although his skill set is vast, his greatest expertise revolves around brand identity, go-to-market strategies, business development, competitive positioning and strategic market expansion.
Mack has helped a vast array of companies in many different industries increase profits, expand their business and put fear into their competitors. Mack is known for his practical, street-savvy style and his ability to see the big picture. He recognizes fundamental shifts and effectively connects companies with customers, eliminates wasted money and brings value to every client he touches.
His successes include: McDonalds, Sears, Quaker Oats, IBM, Disney Corporation, Hershey’s Chocolates, Sotheby’s, Ford Motor Company, Ritz Carlton, Sheraton Hotels, Golden Bear and numerous national and global companies, to name a few.
Mack has been recognized as one of the nation’s leading marketing executives and consultants. During his career he has received over 140 national and regional advertising and marketing awards of excellence.