Client Services Director, Europe
With a track record in high-return marketing leadership Liz builds compelling propositions and results-driven campaigns that maximize the potential of brands in Europe. With the Ad Hoc team, Liz offers European market penetration planning for every stage – from target audience definition to setting up the first sales visits and signing the first contract.
Liz arrives at Ad Hoc from a global industry marketing role in one of the largest BPO businesses in the world. She has also acted as European marketing director for a global advisory firm embarking on significantly improving European market perception; advised a management consultancy on go to market approach in Europe; run a campaign to 1,200 board level European executives designed to explore how outsourcing can impact growth and sustainability in a mixed growth economy and helped one of the world’s largest accounting practices deliver a campaign for clients and prospects.
Specializing in the consulting, IT and outsourcing sectors, Liz has a degree in Computer Science. Clients and employers include multi-national businesses looking to expand internationally for the first time, as well as, PricewaterhouseCoopers, KPMG, Xerox, IBM, Fujitsu ICL and HP.